The DAU chart is a habit costume
Why daily actives can rise while the product is being used as a waiting room.
Journal
Notes we actually bring into the room
These essays are teaching copies, not traffic bait. If a paragraph cannot survive a critique, it does not go here.
Name the event before you fire it
A paper workshop that should happen before anyone opens a vendor UI.
The quiet cost of sampling
What gets dropped, who it misrepresents, and how we label it in a board pack.
Reading retention like weather
Fronts, pressure, and the urge to call every dip a failure of the product.
What UK teams get wrong about GDPR in analytics
Retention windows, lawful basis theatre, and the tracker that outlived the account.